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谷歌搜索加大针对付费外链与垃圾链接打击力度

2023-04-22 09:09:42 谷歌SEO

谷歌搜索加大针对付费外链与垃圾链接打击力度2021年7月26日,谷歌博客发布“Link Spam Update算法更新主要针对垃圾链接和付费外链.本次更新的特点:更有效地识别垃圾外链,更广泛地消除垃圾外链的影响.语言:所有语言和地区发布时间:7月27日发布,2周内完全上线(预计8月9日发布)本次重点介绍了几类垃圾链接:Affiliate links,即参与联盟营销获得

2021年7月26日,谷歌博客发布“Link Spam Update算法更新主要针对垃圾链接和付费外链.

本次更新的特点:更有效地识别垃圾外链,更广泛地消除垃圾外链的影响.

语言:所有语言和地区发布时间:7月27日发布,2周内完全上线(预计8月9日发布)

本次重点介绍了几类垃圾链接:

Affiliate links,即参与联盟营销获得的链接,类似于国内通过淘客推广获得的链接.

Sponsored and guest posts,即赞助和访客的文章链接

Affiliate links链接:

原文:Affiliate links on pages such as product reviews or shopping guides are a common way for blogs and publishers to monetize their traffic. In general, using affiliate links to monetize a website is fine. We ask sites participating in affiliate programs to qualify these links with rel=”sponsored”, regardless of whether these links were created manually or dynamically.

谷歌表示,允许实现网站,但将rel=添加到这些联盟产品的链接中.”rel=”sponsored”这个标签就是告诉谷歌:本产品具有赞助意义,不是自然推荐.如果站长不添加rel=”sponsored在这个标签中,谷歌将通过算法或“人工处理”取消这部分链接的效果,以避免对搜索排序的影响.

Sponsored and guest posts赞助及访客文章:

谷歌搜索加大针对付费外链与垃圾链接打击力度

赞助和访客的文章

原文:

Another common way sites can monetize is by accepting sponsored and guest posts from other sites. These are articles written by or in the name of one website and published on a different website. In the past, we observed campaigns of low quality sponsored and guest posts primarily intended to gain links.

另一种常见的盈利方式是接受其他网站的赞助和访客帖子.这些文章是由一个网站写的,或者以该网站的名义在另一个网站上发表的.过去,我们观察到,低质量赞助商和嘉宾帖子的活动主要是为了获得链接.建议增加rel=sponsored“与rel=”nofollow否则,也会受到“人工处理”和算法的影响.

Link spam打击垃邮件链接

原文:In our continued efforts to improve the quality of the search results, we’re launching a new link spam fighting change today — which we call the “link spam update.” This algorithm update, which will rollout across the next two weeks, is even more effective at identifying and nullifying link spam more broadly, across multiple languages. Sites taking part in link spam will see changes in Search as those links are re-assessed by our algorithms.

推出了一个新的链接垃圾信息对抗变化–我们称之为“链接垃圾信息更新”.该算法更新将在未来两周内启动,更有效地识别和清除跨语言的链接垃圾邮件.当我们的算法重新评估这些链接时,参与链接垃圾邮件的网站将看到搜索的变化.

站长如何应对:

1、网站有上述两个问题的,按建议修改.

2、谷歌表示:专注于制作高质量的内容,改善用户体验,使用适当的链接来提高网站的知名度.

原文地址:https://developers.google.com/search/blog/2021/07/link-tagging-and-link-spam-update

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